Keynote Presentation: Alex Trochut

The Society of Typographic Aficionados is pleased to announce that designer and illustrator Alex Trochut will be giving the keynote presentation on Thursday, October 21st, as part of TypeCon2021: Together.

Now And Then

Alex will present an overview of the different tools and techniques he has used over the last 15 years — from Freehand MX to VR modeling — walking you through styles and form, more than concepts or ideas, while explaining a wide variety of personal and commercial projects.

About Alex Trochut

Alex Trochut was born in 1981 in Barcelona, Spain. After completing his studies at Elisava Escola Superior de Disseny, Alex established his own design studio in Barcelona before relocating to New York City. Through his design, illustration, and typographic practice he has developed an intuitive way of working that has resulted in his expressive visual style.For Alex, typography functions on two hierarchical levels. First, there is the image of the word we see; reading comes secondary. As a designer, Alex focuses on the potential of language as a visual medium, pushing language to its limits so that seeing and reading become the same action and text and image become one unified expression.Mixing styles and genres and drawing equally from pop culture, street culture, fashion and music, Alex has created design, illustration and typography for a diverse range of clients: Nike, Adidas, The Rolling Stones, Katy Perry, BBC, Coca-Cola, Pepsi, The Guardian, The New York Times, Time Magazine and many others. Alex’s work has been internationally recognized, appearing in in exhibitions and publications worldwide. He has given talks and been honored by the Art Directors Club — including being named a 2008 Young Gun — the Type Directors Club, and the Creative Review, among others. His monograph, More Is More, explores his working methodologies and influences and was published in 2011.Alex currently lives and works in Brooklyn.